Eric Veazie

The Ups and Downs of Promotional Technology Trends
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As we all know, technology is advancing rapidly and your marketing campaigns need to adapt accordingly. Just because something is new doesn’t necessarily mean it is the best fit for your business. While digital tools and platforms are easily adaptable,...
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Want Growth? Listen Up!
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If you want business to grow in the United States, then listen carefully. That’s the lesson from the article about Adidas in the March 23, 2015 Wall Street Journal article. Adidas’ U.S. market share is continuing its 30-year slide. Once the premier sports shoe...
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Siemens to Reduce Their Carbon Footprint
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Our client Siemens announced today that it plans on reducing its carbon footprint by 2020 and will make their global operations carbon neutral by 2030. Read the full article here: http://www.nytimes.com/2015/09/22/opinion/industry-can-lead-on-climate-change.html?_r=0.
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Are You Really That Good? Are You Certain?
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By: Lloyd Babbitt, Vice President, Intelligence and Insight, Vertical, Incorporated The majority of companies truly believe they are unique. That they are better than the rest and often, it is their people that set them apart from the competition. However,...
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